In every locality, the world over, every business head, and entrepreneur wants to know how they can improve customer service as well as improvise on their already existing product. The secret to this however, is not far fetched. It's in the question, 'HOW DESIGN-THINKING IMPROVES THE QUALITY OF YOUR PRODUCT AND BOSS-CUSTOMER RELATIONSHIP.
'Design thinking is a problem-solving and innovative approach,' says Jeanne Liedtka, a design and innovative expert at University of Virginia's Darden School of Business. "It's a set of tools that help you make decisions in the kinds of high uncertainty situations that entrepreneurs face."
While business schools typically emphasize market and data, design-thinking focuses on real world interaction and experimentation. Many entrepreneurs naturally use ideas from this approach but it's typically taught at design schools as a process for creating new products.
Using a design-thinking approach, entrepreneurs become anthropologists, studying the customers they hope to serve and using that knowledge to get simple prototypes into their hands quickly "The power of a design-thinking approach is that you get des insight to customer needs" liedtka says.
HOW THINKING LIKE A DESIGNER CAN INSPIRE INNOVATION
Design-thinking can also be a way to get off the ground when all you have is a value idea. "The structure of design-thinking really helps when you have no blue how to begin. It helps you to explore and guides you to find problems that need to be solved.
'Design thinking is a problem-solving and innovative approach,' says Jeanne Liedtka, a design and innovative expert at University of Virginia's Darden School of Business. "It's a set of tools that help you make decisions in the kinds of high uncertainty situations that entrepreneurs face."
While business schools typically emphasize market and data, design-thinking focuses on real world interaction and experimentation. Many entrepreneurs naturally use ideas from this approach but it's typically taught at design schools as a process for creating new products.
Using a design-thinking approach, entrepreneurs become anthropologists, studying the customers they hope to serve and using that knowledge to get simple prototypes into their hands quickly "The power of a design-thinking approach is that you get des insight to customer needs" liedtka says.
HOW THINKING LIKE A DESIGNER CAN INSPIRE INNOVATION
Design-thinking can also be a way to get off the ground when all you have is a value idea. "The structure of design-thinking really helps when you have no blue how to begin. It helps you to explore and guides you to find problems that need to be solved.
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